Adobe not much in Chicago, but Warnock and Geschke at IPEX

continued from IPEX 2002 blog

As far as I can tell there is no Adobe booth at Print09. But this week it is announced that IPEX regard Warnock and Geschke as Champions of Print. So Postscript and PDF are standards. Ok so far.

Thing is, Adobe seems to be all about Flash. The current Chief Technology Officer is Kevin Lynch, not John Warnock. Recent press releases are about video and digital rights management in Flash. We will all have to download another version in order to watch anything.

IPEX 2010 exists as a Twitter feed. etc but there is not much point pretending it is May already. What is going on at the moment? In Adobe terms print as such has more or less vanished. So there could be disruption ahead.

Geschke and Warnock are still Chairs at Adobe so they must have a view on directions. My impression is that Adobe Classic was traded in for Macromedia. If more evidence supporting this turns up it could be a case study. There are few examples of people so close to technology who make such major decisions.