Web-to-Print, let us not be too limiting about this
I have been looking at the paper from drupa, including a technology guide to web-to-print. The description insists that the copy is produced from a website. To simply attach a PDF to an email would be a primitive effort.
So I realise I am living in the past yet again. It still seems a possible way of working however. The print customer could know enough or be trained such that they produce a PDF with print ready choices. The JDF intent is then all that needs to follow.
Meanwhile I am on my third set of Moo cards. These are created online as a spinoff from Flickr and other sites. You get a choice of three fonts and the paper sizes are fixed though I have two, large ones for business and smaller ones for social networking, now a term owned by the Web and no longer part of business. Something like that. To be clarified in a future post.
So maybe the people who attend the Certitec briefings on Acrobat 9 will not need to know too much about print production. I still think they should be offered the choice though.