Adobe late booking for IPEX
Printweek has arrived, the hard copy version, and reports that Adobe have booked some space at IPEX. Cannot find the stand number on the IPEX website though.
More on this later when I find out a bit more. I still think Adobe are mostly into web video and soforth. Digital Printer has also arrived and confirms that there are no new PDF features in the recent Creative Suite. Variable printing may be improved through some new standards but the implementation will probably come through companies other than Adobe.
It will be a benefit for Abobe to be there, but mostly as a reminder for the print industry how wide the scope is now for the communications world that Adobe is concerned with. I am not sure what they will have to offer around hard copy.